Aimee Day - Project Leader

Aimee Day - Project Leader

Prior to working for Dementia Adventure, Aimee worked at Age UK Horsham District as the Hub Manager. Aimee was the lead in developing the club model and the engaging programme offered at the Hub in Horsham and the surrounding rural community. Having worked with Dementia Adventure she was able to put into practice some of the training she will now be going out to deliver to encourage and assist her staff to provide activities that involved taking more positive risks. Her role was to ensure the smooth day to day running of the activity club for the over 50's, to work with local partners and to lead in the on the ground marketing for her services. Some of her biggest successes were to assist in getting walking football up and running in the Horsham district and organising Age UK Horsham Districts first ever member’s holiday.

In her earlier career, Aimee spent many years working within the operations team in School travel groups such as The Education Travel group and Skibound. Her roles working as Recruitment Consultant and Italian Operations Executive, allowed her to organise Ski packages and the representatives during peak seasons.  She also acted as Resort Manager in the busy peak weeks in Italy, Austria, France, the USA and Canada. Aimee studied Documentary Photography at the University of Wales Newport and is a keen landscape photographer. She enjoyed putting this into practice during her travels.

Aimee lives in the idyllic setting of the West Sussex countryside and is lucky enough to live 10 minutes from the beach. She is therefore able to swim all year round and loves wild swimming and finding new spots to swim in.  She is also a keen rugby player and loves getting outside at any opportunity.  

Aimee is available from Monday to Thursday and can be contacted on her mobile 07886 630478 or by email at

Wilf and Aileen

“It made me feel more like a human being again. It has opened new doors to friendship.” Wilf & Aileen

“We were with people who understood. I could relax and enjoy being looked after too. I had nothing to organise. Brian felt relaxed. Everything was high quality.” Brian & Rachel

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