Neil Mapes

Neil Mapes, co-founder and CEO of Dementia Adventure.

Neil is a Clore Social Fellow, RSA Fellow, an Honorary Research Fellow with the University of Worcester and was selected by an expert panel of judges at NESTA and the Observer newspaper as one of “Britain’s New Radicals” – 50 people and organisations changing Britain for the better. Neil has a background in clinical psychology, dementia advocacy and adventure travel.

Motivated by experiences in his own family he has worked for over 20 years to enable people living with dementia to have more choice and control in how they live their lives, bringing joy and positivity into re-framing how we currently understand dementia.

Neil is widely regarded as an inspirational international speaker, author, trainer, facilitator, and social innovator.  He has an extensive range of LinkedIn endorsements including skills, expertise and experience in:

  • Mental health and social services
  • Fundraising
  • Strategy and non-profits
  • Community outreach
  • Workshop facilitation and training
  • Public speaking

As well as establishing Dementia Adventure in 2009, with Lucy Harding, he has also led and been involved in delivering a succession of dementia related projects and initiatives including:

  • One of the first Alzheimer’s Cafes in the UK (whilst with Dementia Concern)
  • Specialist outreach services for younger people with dementia (as above)
  • City & Guilds qualifications in mental health (whilst with Age UK)
  • Mental Capacity advocacy with older people – delivered by volunteers (as above)
  • Multi media research into the social exclusion of older people (as above)
  • Dementia Choices: personal budgets for people with dementia (as an independent consultant working with the Mental Health Foundation)
  • Green exercise and dementia (as a visiting fellow with the University of Essex)

Neil is generally available from Monday to Thursday and can be contacted at the office or on his mobile 07870 770887.


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